Cardinal News From The Table

Chef & Sommelier Grandes Tables - Embassy White

Breakfast 24/7

Where can you find an additional source of valuable sales? Look to the morning daypart.

Breakfast sales are booming, as more and more operators cash in one of the most profitable meals of the day—thanks to menu items that are traditionally low in food costs, including eggs, potatoes and all the batter-based favorites like pancakes. And ingredients like omelet additions (ham, onions, cheese, and so on) are easily cross-purposed from other meals periods.

Busy consumers in search of a quick morning meal have driven up sales of breakfast, which has also emerged as a more value-conscious option when dining out with friends and family. And the huge Baby Boom generation now approaching retirement promises to continue to fuel this trend.

Meanwhile, servings of traditional breakfast items at lunch and dinner servings are also growing, thanks to patrons’ continued quest for both value and traditional comfort foods.

Here are some options to consider:

•Waffles, pancakes and omelets on the lunch and dinner menu

•Signature egg dishes like Benedicts, quiche and frittatas (a kind of open-faced Italian omelet)

•Breakfast sandwiches and other convenience-oriented selections

•Mix-and-match omelets and scrambles, where the customer selects from an array of fillings and toppings

•Morning catering (including breakfast and coffee meetings)

•Breakfast buffets and similar self-service concepts, such as breakfast burrito bars

•Specialty baked goods (muffins, pastries, croissants, etc.)

•Upgraded coffee and tea service

For more information on how Cardinal can provide tableware that will help you tap the profitable breakfast daypart, contact sales@cardinalglass.com

Trivia

Another Chance to Win with Cardinal!
Test your Cardinal Newsletter/Website knowledge and put yourself in the winner’s circle. Just read, retain, and be among the first to respond. For this issue, the first five respondents who correctly answer the following three questions will receive a gift card to IHOP®.

1. What patterns are for a more upscale look?

2. Colorful juices look beautiful in ________ ______.

3. Name one glass plate or bowl that makes a great complement to fruit.

Please send your responses to: Janice.Douglas@arc-intl.com. Include your name, address and email. Winners will be notified by email.

November 30, 2009

Chef & Sommelier Spirit New Design - Ginseng

Wake Up and Smell the Sales Potential

Breakfast is well-suited to a more casual and lighthearted tableware style, as well as to items like fry pans for skillet specialties, small glasses for juice service, and an array of coffee and other hot-beverage items.

Select a pattern with plenty of different size options to handle items like cereal, fruit, and baked goods, such as Opal Reception or the more casual Opal Toronto, hardworking fully-tempered lines from Arcoroc.

Omelets and other egg and breakfast specialties take beautifully to upgraded presentation looks, especially if you’re serving them as a signature item at lunch or dinner. Try Arcoroc Vintage or Candour.

Buffet service also calls for different-size smaller plates—and lots of them—for different stations, from oversize plates or platters for hot food or made-to-order omelets, to smaller side plates and bowls for selections like oatmeal or cut fruit. Rondo and Horizon, from Arcoroc, encompass a wide variety of pieces, including stackable bowl choices, as well as several types of mugs, cups and saucer.

For a more upscale look, or for catered breakfast and morning-meeting service, consider the many Grandes Tables choices from Chef & Sommelier, including Embassy White and Ginseng, with their multiple coffee and tea wares; Ginseng even includes salt and pepper shakers.

And be sure to stock smaller-size glasses for juice, milk and other breakfast beverages; colorful juices look beautiful in Excalibur Optic with its pebbled, light-reflecting surface, or in sturdy faceted Artic or Norvege, all from Arcoroc.

Visit us online to download our catalogs at www.cardinalcatalogs.com, or call 973-628-0900 to speak to a sales representative.

Tips & Tactics

Healthy Options
Offering healthier breakfast options means more than an egg-white option for omelets - although that's a very good place to start. Fresh fruit is always a nutritious way to start the day, and visually appealing when presented in all its colorful, seasonal variety; glass plates and bowls, like those in Minerali, Fleur and Roc from the Arcoroc catalog, make a great complement to fruit.

Arcoroc Fleur

30 Corporate Drive | Wayne, New Jersey 07470 | 973-628-0900 Phone | 973-633-5555 Fax | www.cardinalglass.com