Cardinal
Arcoroc Appetizer Collection
Arcoroc Appetizer Collection
Small Plates, Big Profits

Small is the new big when it comes to menus today—small plates, that is. Whether you call them appetizers, tapas, finger foods, bar snacks or starters, interesting little flavor-laden portions are perfect for an economy where consumers are looking for value and the ability to customize their dining experience.

Like many big trends, the small plate craze encompasses many possibilities:

•Mix-and-match menus, where customers can choose from a variety of different protein- and vegetable-based small plates to design their own dinner

•Snacks, small “tastes” and nibbles, such as olives or spiced nuts

•Bar, happy hour and late-night menus focusing on small- plate options

•Ethnic appetizers, including Middle Eastern mezze, Italian antipasti and Asian dim sum

•Oysters and other raw bar items, such as sushi or shrimp, priced by the plate or the piece

•Traditional finger foods like pizza, individual ribs and onion rings

A small-plates menu strategy has a number of implications for the back-of-the-house and the dining room, including kitchen production, service, and the type of plates and flatware that are used. Try this cool recipe for a Shrimp Slider.

Trivia
Another Chance to Win with Cardinal!

Test your Cardinal Newsletter/Website knowledge and put yourself in the winner’s circle. Just read, retain, and be among the first to respond. For this issue, the first five respondents who correctly answer the following three questions will receive 2 DZ Mini Martini Glasses. 

1. How many ounces is a Arcoroc Mini Martini?

2. Which oversize platter is the perfect vechicle for samplers?

3. Arcoroc Mix Up Collection features more than ___ different pieces.

Please send your responses to: Janice.Douglas@arc-intl.com. Include your name, address and email. Winners will be notified by email.

NEWS FROM THE TABLE
July 07, 2009
C&S f&d Arcoroc Elemental
Arcoroc Random Collection
Arcoroc Random Collection
Outfitting the Small Plates Table

An array of distinctive, smaller service plates and tableware helps add value and interest to a small-plates menu selection, showcasing foods and creating an appropriate “tablescape” for this new style of dining.

Arcoroc Trek Shot GlassThe new Arcoroc Appetizer collection of plates, bowls and other smaller pieces, for instance, offers a variety of pieces in porcelain and glass in distinctive shapes that create a real “wow factor” around small plates. Even glassware suits the trend: Make a dramatic presentation of an oyster shooter in a Trek Shot glass, or seafood cocktails in stemless Mini Martini or Margarita forms in Arcoroc.

Some restaurants have abandoned the old appetizer/entrée/dessert progression altogether, to focus on menus that showcase small plates, allowing customers to sample a variety of different items—sort of the “sushi bar” approach to dining. An investment in appropriate dinnerware will help “sell” a small-plates menu.

Arcoroc Mix Up The casual small-plates dining style also lends itself to a mix-and-match style of table design: Consider any of the distinctive glass forms in the trendy Gourmet Concepts line, including Tiny and Fresh, which play up the color and form of ingredients. Mix Up, from Arcoroc, is also designed with a variety of different menu items in mind, featuring more than 40 different pieces in a collection of mixed materials, shapes and colors—square and deep for saucy meatballs, or rectangular for a selection of roasted vegetables. Bowls and small deep dishes in Arcade or Minerali are perfect for small items like nuts and olives.

Chef & Sommelier Grands ChefFrom the Grands Chefs line by Chef & Sommelier, Purity and Divinity provide sleek modern style in sizes that are perfect for smaller portions, including presentation plates and diminutive glass and porcelain bowls for sauces and small tastes.

Visit us online to download our catalogs at www.cardinalcatalogs.com, or call 973-628-0900 to speak to a sales representative.

Tips & Tactics
Promote Menu Sampling
Part of the fun of small plates is the opportunity to promote menu sampling and sharing. Creating a sampler platter of several different favorites from the appetizer menu represents a tactic both popular and easy to execute. An oversize oval or rectangular platter - consider the new black and white Delice pieces in the Opal line - would be the perfect vehicle for such menu items.
Promote Menu Sampling Arcoroc Collections
30 Corporate Drive | Wayne, New Jersey 07470 | 973-628-0900 Phone | 973-633-5555 Fax | www.cardinalglass.com