Cardinal
Chef & Sommelier - Ginseng and Satinique
Chef & Sommelier - Ginseng and Satinique
Up Sales with a Coffee and Tea Upgrade

Coffee and tea have always been an important part of a foodservice operation’s sales and profitability—but never more so than now, in the post-Starbucks age. Consumers expect great coffee and tea, and now’s the time to take these beverages more seriously.

Here are some tips for upgrading the image—and sales—of these workhorse beverages:

• Offer the best-quality brewed coffee and tea that suit your operation; ounce for ounce they’ll pay for themselves in enhanced sales and customer satisfaction

• Consider offering high-profit specialties like espresso-based drinks and/or chai tea

• Many operators who are successful with coffee and tea offer several different choices, such as flavored or dark roast coffee, hot cocoa and herbal teas, in addition to the standard caf/decaf

Coffee- and tea-based after-dinner drinks are growing in popularity as an add-on sale or instead of dessert
A selection of sturdy but good-looking cups, mugs, coffee servers and teapots, creamers and sugar bowls will enhance and add value to any coffee and tea program.

For more information on how Cardinal can help you create a great coffee and tea program, contact sales@cardinalglass.com  or visit our online catalogs at  www.cardinalcatalogs.com

Trivia
Another Chance to Win with Cardinal!

Test your Cardinal Newsletter/Website knowledge and put yourself in the winner’s circle. Just read, retain, and be among the first to respond. For this issue, the first five respondents who correctly answer the following three questions will receive a case of Arcoroc Iced Tea Stemware

1. How many Iced Tea Spoons does Arcoroc carry?

2. Name three patterns in Chef & Sommelier that carry Coffee & Tea products.

3. _______ are casual, _______ and _______ are more formal.

Please send your responses to: Janice.Douglas@arc-intl.com. Include your name, address and email. Winners will be notified by email.

NEWS FROM THE TABLE
June 23, 2009
C&S f&d Arcoroc Elemental
Arcoroc Plancha Plate with Cometa Glass
Arcoroc Plancha Plate with Cometa Glass
With Coffee and Teas, Looks Count

Make no mistake: presentation is as important for coffee and tea as it is for any other menu category. And Arcoroc provides a wide range of hard-working and affordable cups, saucers, mugs and service pieces to enhance any table setting and service style.

A few points to remember:

Chef & Sommelier AudaceInspect coffee and tea ware often for chips, stains and other signs that pieces need to be “retired”—use Arcoroc Opal cups and mugs, they are 5-times stronger than any ceramic materials.

Make sure your cups suit the mood of your operation—mugs are casual, cups and saucers more formal. Look at Arcoroc Vintage and Candour with more than 50 skus including a variety of mugs and cups.

Chef & Sommelier Alizea Beverage Service

 If you serve espresso and other specialty coffee and tea drinks, invest in the proper-size cups, such as demitasse cups and saucers in our Chef & Sommelier patterns.

Sugar bowls, creamers, teapots and coffee pots for refills should be selected to match or complement the rest of your china. Choosing 18/10 Chef & Sommelier Alizea will allow for mixing and matching.

Chef & Sommelier Mirage

 Pay attention to little touches: an interesting sugar, such as raw cubes; a selection of different sweeteners (customers can be fiercely loyal to their favorite brand); attractive boxes for tea presentation or a individual espresso pot for high-end service.  

Chef & Sommelier GinsengIf appropriate, slip a little something extra on the saucer or a side plate, like a rock-candy swizzle stick, biscotti or cookie, or a homemade truffle. It adds a memorable touch that leaves customers with a good impression—try Arcoroc Cometa and Plancha.

Visit us online to download our catalogs at www.cardinalcatalogs.com, or call 973-628-0900 to speak to a sales representative.

Tips & Tactics
Iced Tea and Coffee

The popularity of iced tea and coffee are growing, and not just for warm weather. As customers seek alternatives to carbonated beverages, many foodservice operators are stepping into the breach with refreshing iced tea and sophisticated iced coffee, served all year round. Both beverages should be served in tall glasses to make them look their best, and Arcoroc offers a number of attractive options, in both footed and standard styles. And don't forget the long-handled spoons!
Iced Tea and Coffee Arcoroc Collection
30 Corporate Drive | Wayne, New Jersey 07470 | 973-628-0900 Phone | 973-633-5555 Fax | www.cardinalglass.com