Cardinal
Chef & Sommelier Open Up Spirits
Chef & Sommelier Open Up Spirits
Drive Traffic with Signature Cocktails

If you’re thinking of creating a new cocktail program, congratulations: signature cocktails are a very profitable trend.

Classics like the martini, margarita and old-fashioned have staged a comeback, but the real news is in signature cocktails, one-of-a-kind drinks that your customers can’t get anywhere else. These specialty drinks can command $8-10 or more when properly made and merchandised.

• New products such as absinthe, artisanal American bourbon and gins, and specialty liqueurs have star quality when showcased in cocktails

Wine and beer make a low-alcohol base for such drinks as the Michelada (a Mexican-style beer refresher) and mulled wine

• The classics can be endlessly varied; Pegu Club’s Fitty-Fitty is a clever mispronunciation of the original martini’s 50/50 mix of gin and vermouth

• Neutral vodka as well as brown goods like brandy can be infused with fruit juices, herbs and other flavorings to create a “house” spirit

Themed cocktails such as the Brazilian Caipirinha (made with sugarcane-based  cachaca) and glamorous sidecar (brandy, orange liqueur and lemon) are an evocative starting point

For more information on how Cardinal can help you create a great cocktail program, contact sales@cardinalglass.com

 

Trivia
Another Chance to Win with Cardinal!

Test your Cardinal Newsletter/Website knowledge and put yourself in the winner’s circle. Just read, retain, and be among the first to respond. For this issue, the first five respondents who correctly answer the following three questions will receive a case of Arcoroc New Cabernet Cordial

1. According to Wikipedia, What is the standard drinkware for Michelada?

2. Name 4 Arcoroc tumblers.

3. What is the Arcoroc tagline?

Please send your responses to: Janice.Douglas@arc-intl.com. Include your name, address and email. Winners will be notified by email.

NEWS FROM THE TABLE
June 16, 2009
C&S f&d Arcoroc Elemental
Arcoroc Mano Tumbler
Arcoroc Mano Tumbler
Form Follows Function with Arcoroc and Elemental Glassware

Operators can get in on the profitable and high-profile cocktail culture trend by creating distinctive drinks of their own. Paying attention to details like the proper glassware, garnishes, ice and presentation supports customer acceptance and premium pricing for a signature cocktail program.

Arcoroc Prysm TumblersLook for glassware with a variety of sizes and shapes to showcase different kinds of cocktails—the glass has to match the drink to make the most of the experience. For instance, the new Prysm line of tumblers from Arcoroc includes Hi Ball, Cooler, Rocks, Double Old Fashioned and Beverage, in 9- to 15 ¾-oz. sizes.

Arcoroc Cabernet CordialArcoroc Cabernet and Excalibur feature a wide variety of both stemmed glasses and tumblers, appropriate for coolers and highballs, on-the-rocks drinks, martinis, cordials and blended drinks like pina coladas and margaritas. Simply pick the ones you need, or add on later as your cocktail program evolves.

Arcoroc Trek Tumblers Arcoroc Tumblers are available in a full complement of designs—including not only sleek Prysm and Excalibur but also curvaceous Mano and whimsical Trek. The beauty of Tumblers is that they can be used for cocktails and other mixed drinks, as well as soda, juices, iced tea, milk, water, and high-profit nonalcoholic specialty drinks.

Value-oriented Elemental is a basic, no-nonsense collection of tough yet affordable glassware for everyday use, and interchangeable with many other popular glassware designs. Specialty and barware items in the Elemental collection includes Margarita, Hurricane and Cooler forms for a variety of different beverages.

Visit us online to download our catalogs at www.cardinalcatalogs.com, or call 973-628-0900 to speak to a sales representative.

Tips & Tactics
Drink Specials

As with food, cocktail sales also respond to a robust strategy of specials. At the very least, switch beverages in and out with the seasons - refreshing tall coolers in the summer, warming whisky-based or coffee drinks in the winter. A nightly or weekly drink special also represents a great way to build excitement and sales, whether or not the promotional cocktail is discounted.
Drink Specials Arcoroc Collection
30 Corporate Drive | Wayne, New Jersey 07470 | 973-628-0900 Phone | 973-633-5555 Fax | www.cardinalglass.com