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Arcoroc Tulip Tumbler / Grand Pilsner |
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A Rise in Beer Pairings
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Get ready to feature beer in an upscale spotlight. Step aside wine tastings—beer pairings are the latest way to offer a new experience to customers. Pairing premium beer with harmonious foods is a rising trend with “gastropubs,” “microbrews,” and “beer sommeliers,” and is one of the industry’s latest ideas.
Sharing common flavors or aroma elements from both a beer brew and a food creates an enjoyable and unique tasting experience. A “caramel-ly” Oktoberfest lager is the perfect complement to roasted pork. Paring an Imperial stout—with its deep roasted flavor—with chocolate truffles or coffee-flavored desserts creates a dynamic after-dinner treat—not to mention an add-on to the check! These pairings provide excitement for customers who are looking for something new; they also present the opportunity for your chef to provide a unique dining experience.
Let Beer Tastings and Pairings bring new revenue to your business:
- Create excitement, increase traffic, and become differentiated
- Help your customers fall in love with a higher-value beer
- Offer flights to increase the value of a ‘serving'
- Create a trendy new reason to come in to your restaurant between sport seasons
- Showcase new food concepts and “wow” your customers
- Make your pub a destination with custom-decorated glassware for beer
Cardinal has brewed up the right beer vessels for these pairing/sharing times. Let us help you drive your business and raise your profits.
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Trivia
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Another Chance to Win with Cardinal!
Test your Cardinal Newsletter/Website knowledge and put yourself in the winner’s circle. Just read, retain, and be among the first to respond. For this issue, the first five respondents who correctly answer the following three questions will receive a $10 gift card to Borders® bookstores. Winners can only win once in any 12-month period.
1. What shape increases the enjoyment of highly carbonated beers?
2. What three things can customizing a beer glass do for you?
3. In what file format should you send logo artwork to Cardinal’s art department?
Please send your responses to Janice.Douglas@arc-intl.com. Include your name, address and email. Winners will be notified by email.
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Issue Two
March 16, 2009
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The Shapes of Brews to Come
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Just like with wine, various glassware shapes affect the aroma and flavor of beer. The shape helps to control the beer’s carbonation; the surface areas at both the top and the bottom of the glass are key, as you will find in these:
Pilsners and Pints for every Brew
- Highly carbonated beers require a wide top to support the “head” and a thin bottom. Check out: Arcoroc Pilsners Collection
- Less-carbonated beers call for a glass with fairly large surface areas on the top and bottom—to encourage the release of carbon dioxide and allow the aroma to come through. Try: Arcoroc Ale/Pub Glasses/Pint Mixing Glasses
- Curved glasses (at the top) can help concentrate beer aromas. Go for: Arcoroc Cervoise
The Perfect Tasting Solutions
Visit us online to see our complete collection of beer and food pairing solutions at: www.cardinalglass.com, or download our catalog at: www.cardinalcatalogs.com. Call: 973-628-0900 for customer service or to meet your sales representative.
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Tips & Tactics
Free Decorating Program!
Personalized beer glasses create a distinctive style for your restaurant or pub. Combined with a customer take-home program, logo-designed glassware is an "extra" reinforcement of your good name. Free Custom- ization through Cardinal's in-house decorating facility offers single- and multi-color screened logos, subtly placed pour lines, metallic banding, satin-etch finishing, and color decals. The choice is yours - and we'll even create your artwork! Rest assured your glassware will be decorated lead-free and fully compliant with foodservice safety guidelines.
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Visit our Decorating Glassware page for more details. |
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