Cardinal News From The Table

Arcoroc Grands Cepages

Serving Varietals by the Glass

Increasing wine sales is even easier when you feature a variety of wines by the glass. While patrons might not spring for a $100 bottle in these times, they are likely to treat themselves to a small personal luxury—a fine wine, served by the glass, is the acceptable “I deserve it” option. And, the single-glass trend also allows larger groups to experiment with wine and food choices on an individual basis.

Restaurateurs can make the most of this trend by:

• Offering a variety of prices in your wine-by-the-glass selections — This will enhance check values, as expensive wine experimentation is more palatable at by-the-glass pricing.

• Training your staff to think in terms of serving wines by the glass — Servers must be confident in their knowledge of the wines you offer and in their ability to suggest these wines to patrons enjoying a variety of menu items. Servers must also know the right glass and the right pour.

• Preparing special dishes to pair with wine-by-the-glass selections encourages patrons to try something new on your menu.

• Adding weekly excitement with a wine-pairing menu on a specific day each week — Patrons will learn about the wines you stock and try new menu items. Hosting an event mid-week gives customers a reason to come out on otherwise slow evenings.

Cardinal Glass is your ultimate wine-by-the-glass resource; we can not only provide you with the appropriate stemware, we can also help train your wine staff. Contact us at: sales@cardinalglass.com

Trivia

Another Chance to Win with Cardinal!

Test your Cardinal Newsletter/Website knowledge and put yourself in the winner’s circle. Just read, retain, and be among the first to respond. For this issue, the first five respondents who correctly answer the following three questions will receive 6 Open Up Universal Wine Tasting Glasses. Winners can only win once in any 12-month period.

1. What are the three most important wine glass components?
2. What are two benefits of fully-tempered glassware?
3. When is the best time to offer a wine pairing menu?

Please send your responses to Janice.Douglas@arc-intl.com. Include your name, address and email. Winners will be notified by email.

March 02, 2009

Arcoroc Spherique

Choose Your Glass with Care

Wines by the glass puts even more emphasis on the wine glass you choose, so make sure you carefully consider the three important components: clarity of the glass, shape of the glass, and rim thickness. Choose the right Cardinal Glassware and you are on the way to a great wine by the glass program.

For all Budgets
Cardinal International provides an enjoyable tasting experience at all budget levels, from Excalibur fully-tempered stemware for bar use, to Arcoroc’s newest introduction, Grands Cepages, made with Advanced Glass® technology, and designed to enhance the tasting experience on a smaller budget. Chef & Sommelier’s signature patterns, Open Up and Oenologue Expert, are made using our patented Kwarx ® material, and were designed by Sommeliers in Europe to deliver an unmatched tasting experience to your patrons.

For Younger Wines
Cabernet Young Wines by Arcoroc is made with Advanced Glass, it boasts a sheer rim, perfect clarity, and a variety of shapes for service of mellow white—to deep red—wines. The collection is designed with a natural “break” to enhance the wine’s flavors and aromas, while making portion control easier to manage.

The Decanter Edge
Individual-sized decanters, such as Spherique and 1/4 Liter Carafe allow the drama of decanting wine to come to the table. The portion-size is controlled, while patrons feel an increased sense of value when served with a decanter. And best of all, the wine tastes even better when decanted.

Visit us online to see our complete collection of wine glasses at: www.cardinalglass.com or download our catalog at: www.cardinalcatalogs.com. Call: 973-628-0900 for customer service or to meet your sales representative.

Tips & Tactics

A Bubbly Idea

Extend your by-the-glass program to include champagne. Serving champagne by the glass is sure to bubble up excitement, too. Choose a sweet and a brut offering for the menu. Cardinal offers a variety of champagne glasses, including Grands Cepages Flute from Arcoroc and Open Up Flute from Chef & Sommelier. Both feature great style and elegance - but with a special kick - a serrated edge in the bowl bottom that gently pricks the champagne to allow a continuous stream of bubbles to celebrate their way to the top.

Chef & Sommelier Open Up Flutes

30 Corporate Drive | Wayne, New Jersey 07470 | 973-628-0900 Phone | 973-633-5555 Fax | www.cardinalglass.com